with Christine Hopkins
Hi, I'm Christine Hopkins.
After 30+ years building and scaling businesses - From multi-million dollar retail stores to my luxury online brand Binge on Travel - I've learned that the key to staying ahead isn't just experience, it's innovation.
The most successful entrepreneurs I know share one trait: they embrace change before they have to. While others wait to see what happens, they're already positioning themselves for what's next.
That's exactly why I'm here, and why I'm so passionate about helping travel advisors future-proof their businesses with AI.
From Retail Travel to Building Brands Online
No Fluff. Just Focused, Proven Strategy.
My Journey.
✓ Built and scaled multiple successful businesses across 3 decades
From traditional brick-and-mortar to cutting-edge digital enterprises, I've navigated every major business transformation of the last 30 years.
✓ Navigated major industry shifts and technological changes
I've seen businesses thrive and others disappear during technological revolutions. Early adopters become the trusted experts clients seek out
✓ Created Binge on Travel using purely organic digital strategies
During my MBA studies, I designed and built a profitable luxury travel brand entirely through social media strategy. No paid ads, no big agencies. Just clear strategy and authentic connection
✓ Now pioneering AI applications specifically for travel advisors
While others debate whether AI will impact travel, I'm already testing, implementing, and perfecting AI solutions for real travel businesses.
Why I Created This Coaching Business
Why I'm passionate about this.
When I looked around the travel industry, I realised something was missing.
There were plenty of resources for general business coaching, but nothing designed specifically for travel advisors stepping into the online world. No roadmap for building a personal brand, attracting high-value clients organically, or using smart systems strategically.
But here's what I discovered building Binge on Travel: The future belongs to travel advisors who embrace AI and automation. While others are intimidated by technology, I see it as the greatest opportunity travel advisors have ever had to scale their businesses intelligently.
Think about it: What if you could provide 5-star service to 3x more clients without working longer hours? What if you could automate your most time-consuming tasks while delivering even more personalized experiences?
This isn't science fiction. It's happening right now, and smart travel advisors are already positioning themselves as the expert choice
My Mission.
To help travel advisors embrace AI and automation so they can position themselves as the go-to expert their clients trust and choose first.
Whether you're relaunching after time out of the industry, or leaving the structure of a retail store behind,
I'm here to give you a clear path forward. I believe every travel advisor deserves to run a business that:
✓ Generates consistent revenue without constant hustle
✓ Provides exceptional client experiences through smart automation
✓ Scales efficiently using proven systems and AI tools
✓ Positions you as the obvious choice in your market
My Approach.
I'm not just teaching theory. As your guide, I'm actively implementing, testing, and refining these strategies so you don't have to figure it out alone.
Test First, Teach Second:
I personally test every AI tool and strategy before recommending it (just like I did building Binge on Travel from scratch)
Real-World Results:
My recommendations come from actual implementation, not theoretical knowledge
Travel Industry Insider:
With 30+ years in travel, I understand what actually drives revenue in our industry. No Fluff, Just Strategy: Structured, strategic, and personal coaching that gets results.
What I Help You Do.

What I Help you Do.
I don't teach you how to do your job - I help you:
✓ Build a brand that's aligned with who you are and who you serve
✓ Use AI and automation tools to position yourself as the expert choice
✓ Attract quality leads without feeling like you're "selling" all the time
✓ Implement smart systems that scale your expertise without scaling your workload
✓ Grow a travel business that's visible, profitable, and future-ready
Whether you’re relaunching after time out of the industry, or finally leaving the structure of a retail store behind. I’m here to give you a clear path forward.
This is about ownership, clarity, and growth.
And I'm here to guide you through every step, test the tools for you, and help you become the travel advisor clients choose first.
"Ready to Build the Business You Know You're Capable Of?"
I blend years of real-world travel industry experience with modern AI strategy, organic marketing, and a coaching style that's structured, strategic, and personal.
I know how to build a brand from scratch.
I know how to turn social media into a lead-generating tool.
And I know how to implement AI systems that amplify your expertise without replacing the personal touch that makes travel advisors irreplaceable.
"If you're ready to position yourself as the go-to travel expert using AI, let's talk."